Apparel Line Created in Honor of Fallen Firefighters Seeks Retail Partners in Utah

Fire and Fuel Apparel is seeking placement in retail stores in Utah and the surrounding areas.

Fire and Fuel Apparel, an apparel line that brings off duty apparel, logos and merchandise to the firefighting community, is seeking retail partners throughout Utah. The company's mission is to honor the "real heroes without capes" and the apparel line has been well received at trade shows and fundraisers from Ogden to Provo.

Fire and Fuel Apparel was founded by Jerry Lund, who began his 23 year career as a volunteer firefighter and EMT at Lehi City fire department and currently serves as a Captain of a combination fire department in Saratoga Springs.

A portion of all proceeds from Fire and Fuel Apparel is donated to fallen heroes and their families. The product line includes; hats, t-shirts, hoodies, blankets and golf accessories. Fire and Fuel also creates custom company apparel and personal merchandise. The full range of products can be viewed on the Fire and Fuel Apparel website.

Lund expressed his vision for Fire and Fuel Apparel when he stated, "Fire and Fuel Apparel is committed to honoring the real heroes without capes. My vision was to start a company that brings together the messages of these heroes and heroines and provides an avenue to give back to the community. What better way to expand that message and reach more people than by getting in local retail stores. I truly feel the best way to touch more people's lives is through partnering with retail stores in our local community. It's a fantastic opportunity for the stores to capitalize on a brand that many people already love, and it's a great way for Fire and Fuel to establish an even stronger local presence."

The target market for Fire and Fuel Apparel expands beyond just firefighters, but also the family, friends and community who support them. The apparel line includes products for both men and women.

To inquire about becoming a retail partner or to request an interview, contact Blair Nastasi with Media Moguls PR via e-mail at or via phone at (801)664-6061.

About Fire and Fuel Apparel:
Fire and Fuel Apparel was founded by career firefighter Jerry Lund in 2013 as a way to bring off duty apparel to the firefighting community. The company's commitment is to the "real heroes without capes" and a portion of all sales proceeds are donated to fallen firefighters and their families. The Fire and Fuel Apparel products can be purchased online at