Category: Consumerism
![Studies Show Customer Gifts Increase Retention](https://cdn.nwe.io/files/x/88/f1/bbc3495d005f372c2dd7b02d0ca5.jpg)
Customer retention increases when retailers focus on gift-giving and other client-friendly incentives. Retention strategies are not only smart in theory, but also prove demonstrable results.
![Customer Service DNA - New Book Offers Expert Guidance for Today's Expanding Services Industry](https://cdn.nwe.io/files/x/16/a0/d739fcf52ff417febff7ffaee7a1.jpg)
The book was written by Curtis Hill and Erik Alberts, both long time executives at Cisco.